Parties (stakeholders) that will interact with a business or play a role in its activities.
1. The owner:
The person who owns and manages the business.
2. The external environment:
The community, customers, banks, other businesses, and
other stakeholders form the
external environment of the business.
NB: A business needs the support of the community who
will become customers and buy goods and/or services.
The business relies on banks for credit and on
suppliers for stock or materials.
The environment plays a critical role in the success of the
business, it should be carefully scanned for opportunities continuously, always
keeping an eye on competitors and new developments.
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